Uleses Henderson Jr. will be speaking at this year's INTA Trademark Administrators Conference taking place from October 3-5, 2010 in National Harbor, Maryland.
Uleses will be presenting on the topic of "CELEBRITY ENDORSEMENTS: Right of Publicity and the Intersection of Trademark Law", with moderator Eduardo Kleinberg of Basham, Ringe y Correa S.C. (Mexico) on Sunday, October 3rd at 4:00pm.
Discussion overview:
Experts discuss the concepts of celebrity and image rights and explain what role the trademark administrator plays in searching and investigating when celebrity endorsements come into play. Speakers will examine celebrity merchandising and endorsement, particularly as they relate to right of publicity and the concept of public domain.
Topics include:
Impact of public domain on celebrity rights
What is the right of publicity?
Who holds the right of publicity and what does it entitle?
Is the right of publicity a trademark or a copyright matter?
How do you determine a fair licensing scheme when a right of publicity is involved?